MASTER IN VISUAL BRAND DESIGN
Brand New Tales Competition
Have you ever designed the brand identity for a start-up or a new company? Are you an expert in data-visualization and/or info-graphic? Did you investigate the ways in which social media influence corporate communication strategies? Do you think you have an idea on how to promote a brand by way of a digital media platform... »
The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring a broader view, that incorporates several disciplines, from visual design to sound design, from storytelling to consumers' psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and to orchestrate them into a consistent brand identity.
Branding is now much more than the definition of a visual image: it's the creation of a rich and attractive environment, to catch the consumer's attention and bring him into the brand world, to share the brand values and to become an informal sponsor of the brand.
The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking.
MATERIALS
Master HandbookAPPLICATION DOCUMENTS
Application FormHOW TO APPLY
Admission GuidanceFinancial Aid
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