International Gaming @ Universidad Fernando Noveno

Course Catalog:

Gaming Sessions for Custom Programs

Gaming Operations and Management

IGIGAM0900

Responsible Gaming

One of the key questions facing the global gaming industry


pertains to the challenges presented by those who gamble


problematically. This session will provide a summary of


international "best practices" (and worst practices) in this


area, and articulate a specific and customized plan for


attendees.

IGIGAM0905

Best practices in Casino and

Gaming Protection

This session discusses overall surveillance department


operations and the core skills necessary for both the individual


investigator and the department to succeed in the protection


of the business. Key surveillance skills and thorough


knowledge of casino and hotel operations are stressed.


Methods to protect operations and to detect cheating in


gaming, advantage play, and internal and external theft and


fraud are provided.

IGIGAM0940

Psychology of Gambling

Scholars from Aristotle to Freud have been interested


in understanding why people gamble. After more than a


century of social science research on casino gambling, Reith


points out that the meanings of gambling are still incredibly


idiosyncratic. Gambling "...is multi-faceted: an exciting


leisure activity, a mundane form of consumption, a means


of socializing with others, an opportunity to display skill, a


hobby which offers the possibility of winning money. The


heterogeneity of games is matched by the heterogeneity of


players and motives" (Reith 1999, 126). The research into


gambler motivation will be reviewed and some new depth


research into the psyche of different types of gamblers


(slots, table, online) will be presented.

IGIGAM0950

The Effects of Restaurants on

Gaming Volumes

This session dwells on estimating the effects of restaurants on


gaming volumes (using the assumption that diners translate


to gamers) and will be especially useful to those operating


restaurants at a loss. Given the magnitude of annual food


department losses, the analytical process advanced here is


worthy of careful consideration. This study not only examines


some interesting factual performance data, it also presents


some interesting research questions for the future.

IGIGAM0962


The Role of Analysis in Gaming

The casino industry is unique in that much of the transactional


data produced by customers are not captured. Simple tables


are easy to use and understand, but they hide tremendous


amounts of important information. As a result, more


sophisticated forms of analysis and estimation are required


to make business decisions. In this session, we discuss the


basics of advanced analytical techniques and identify their


applicable uses to show that advanced forms of analysis can provide a sustainable competitive advantage. The analysis


challenges facing the gaming industry will also be examined,


including the necessary elements of cause and effect.


The session will help gaming executives better understand


the limitations and relative power of various forms of


analysis. Optional: A review of failed promotions in the


gaming industry.